COPYWRITING
Whether for your sparkling new website, print ad, flyer, landing page or event invite, we do it all. Our experience is deep in business-to-business, business-to-consumer, and the nonprofit and charitable worlds. We've conjured up compelling reasons to attend, buy or donate on subjects that include gourmet food, management consulting, wholesale spices, nonprofit member associations, golf-swing training, event management, shrink wrap software, Software-as-a-Service (SaaS), investor conferences, and more.
STRATEGY
Strategy informs everything we do at Content Masters. We love to quote strategy guru Michael Porter: “The essence of strategy is choosing what not to do.” Burnishing a brand? Want commitment beyond a check from your donors? Up against bigger players as a disruptive startup? No tactics and execution until we’ve mapped out where you are versus where you want to be. What is unique about your organization and offerings? When we work together we’ll address some tough strategic choices. It’ll be fun.
EMAIL MARKETING
We love email marketing! It's measurable, repeatable, and influential. It can inform and retain current audiences, promote events and sales, remind shoppers to complete an online purchase or used in a “drip-drip-drip” series to turn prospects into buyers. We can handle all aspects including lists, writing, images, and analytics that drive improvements. We know platforms from Constant Contact and Mailchimp to enterprise-level marketing automation with Silverpop (now part of IBM's marketing automation suite).
COACHING & TRAINING
We love to mentor, coach, and train founders and teams of early-stage businesses. We’ve worked with dozens, both as volunteer and, when it makes sense, in paid engagements. Whether to amp up your social presence utilizing existing staff, learning to produce a newsletter with easy-to-use tools or nailing your MVP (Minimum Viable Product), we can help. We’re certified in the latest “lean methods” frameworks: Business Model Canvas, Value Proposition Design, and CO.STARTERS CORE and REBUILD programs.
SOCIAL MEDIA
From savvy content curation to original social posts, we've been-there, done-that successfully. We’ll help you map out social media policies for employees or show them the ropes of social media management. We can also train interns or employees on some of the latest and greatest tools that make developing content and managing social media a whole lot easier. For realz. Don't settle for bland, copycat or off-the-mark social. Your content can be "shareworthy" when it's done right.